Identity, Packaging, Illustration / 2022-2024
Bad Artist Coffee Co.
Identity design for a community-centric coffee roaster in Kuala Lumpur, Malaysia.
I worked closely with the founder of Bad Artist Coffee Co. to design the visual identity, packaging, and templates for physical collaterals. Additionally, a brand guide was compiled to assist with good practices surrounding brand assets.
Brand Logo
The Bad Artist wordmark, almost sketchy and out of shape, was designed to capture a fearless and unapologetic approach to approaching coffee-making — to embrace imperfection in the process.
Main Logomark
Horizontal Logomark
Brand Icon
Full Icon
Abridged Icon (For profile pictures, smaller applications, etc.)
Bad Artist Coffee Co. aims to create a welcoming space where coffee dummies start their journeys. Take out all the baristas with mullets, the unnamed gadgets, the seemingly extravagant costs, and start your journey as a Bad Artist. No barriers of entry here. Maybe you’ll even graduate with a B.A. certificate! Bachelor of Arts? No! Bad Artist certificate. Join a community of coffee lovers and start experimenting with coffee, learning from and with like-minded individuals. No matter where you are in your journey, there are no bad mistakes here. The learning curve may be steep, but we’ll equip you with the hiking sticks. Let’s go!